Bert Sorin - 2017 Symposium

President Sorinex Exercise Equipment

Bert Sorin

2017 Power Athlete Symposium Recap

This course includes Bert's lecture at the 2017 Power Athlete Symposium.

What's Included
HD Video of Bert's lecture
Downloadable audio file of Bert's lecture

Bert Sorin [@bertsorin] is the President of Sorinex Exercise Equipment; the world's leading performance training equipment manufacturer and installer. If you walk into any professional or collegiate weight room and want a quick way to evaluate how seriously they take their strength and conditioning program, just look for the Sorinex nameplate on their equipment. It's this very reason that Power Athlete sports two Sorinex Base Camp rigs at our facility in Austin, Texas.

Sorinex is a unique company with the fact the brand carries the family name; it means that the product they put out is one they stand by. Every piece of equipment literally has a personal stamp of approval on it. Bert and his father, "Pops", who started the company out of his garage in 1980, have created a culture at Sorinex that the highest performing sports teams would envy.

Be Legendary. The company's tagline explains the expectation Bert carries for his employees and the products and services they offer their customers. But what does that even mean? In his talk, Bert shares the life experiences that contributed to how he defines Legendary status, how he applies it to his business, and how it can allow you to live an impactful life.

Do you dig the Symposium stuff? See the whole lot below!

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Course Content


  Bert Sorin's 2017 Symposium Talk
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